It has
always been about being noticed. People dress well or do something bizarre in
order to be noticed or make a statement. To get ahead in life or business one
needs to be at the top, first in line. Now more often than not, the World Wide
Web to functions along the same principles.
With
tough competition between websites, articles, and e-commerce sites what makes
one more successful than others is the position a site gets on search engines.
The higher the ranking the larger the number of hits or traffic to the site. To
achieve a higher position websites use the strategy of SEO optimization and
content is written such that it is keyword dense.
It is
not as simple as using words repeatedly you need to know which keywords are
relevant to your website and pages. Once you have a master list ensure that :
• Match keyword tag with content.
Ensure that the keyword meta tag has around 900 characters or 25 words.
• Ensure that the keyword density in
between 3-10% . And, avoid using the same word more than once in a sentence.
Check keyword validators to determine the exact density percentage.
• Try and maximize use in the top half
of the page. Many search engine spiders do not go beyond 25-50%.
• Be smart and spell your keywords with
variations and also include plurals.
Go one
step ahead and make use of a keyword density checker. This is an automated
system that will comb through your web content and highlight words used in
higher density. The system will enable you to perfect your pages and provide
what search engines or spiders want.
A
Keyword Density Cloud see http://www.webconfs.com/keyword-density-checker.php
can be used effectively to crawl selected URLs, analyze word density, and
remove common stop words. The tool can be added to your website and fulfil a
vital role in SEO optimization.
It is
all about knowing how to gather your audience or customers and the keyword
density checker or cloud can help you through several stumbling blocks. The
golden rules of SEO are: keyword density, keyword frequency, keyword
prominence, and keyword proximity.
The
basic rule of thumb is to know "what are the keywords your potential
customers are likely to use." Keywords must not be random but relevant to
your line of business. The trick is to strike a balance neither too many nor
too little. Too many can get your site banned and too little means you get
lower rankings and your wonderful site goes unnoticed.
So,
while sticking to your marketing plan and focus take a moment to take care of
web content and its many nuances. Make content meaningful and relevant, find
out the most important words that will be used to find what your site has to
offer (put yourself in the user's shoes). And construct content using all the
golden rules and keys mentioned above.
If you
tread the right path success in the World Wide Web will be yours.