Doing Keyword Research To Find Targeted Traffic For Your
Site
Finding keywords that actually bring about good traffic is
not as hard as it seems. All you have to do is to shred the mindset that any
random keyword combinations will do. A deliberate keyword research strategy
that focuses on customer mindset is guaranteed to get you more traffic.
Fit Your Campaign Around The Keywords, Not The Other Way
Around
There is a backward mentality that has pervaded the keyword
research sphere for years now and it has been the doom of far too many
businesses. The process for novice website builders usually goes something like
this:
-Pick a broad niche (e.g. "fitness")
-Plug in the niche keyword
-Grab the keyword results that are most similar
-Craft bland, basic content around these keywords
-Fail and repeat, or fail and give up
The problem here is that too many marketers only look for
keywords that seem to fit their idea of the niche, instead of what the target
audience is actually searching for. Keywords that seem unrelated to you are
crucial to the topic for many of your readers. No keyword idea should ever be
thrown out unless it is completely unrelated to the niche.
If you want to make money, then you need to be in the
business of serving the customer's needs. Let the keywords that they search for
be the guide to your campaign building, don't try to fit the customer into your
box.
Think Outside The Box
In fact, you should throw away the box that you may be
trying to cram your customers into. Boxes are bad in the world of SEO. If you
are relying solely on keyword tools like the Google Keyword Planner to come up
with keyword ideas, then you could hamper your business to the point where it
very well could fail.
To find the best, most relevant words for your market you
need to make a point of thinking like your customers think. This means crafting
a character, which will be the basic version of the person that you are trying
to sell to. Think of the products and services that you are selling and work
backward to figure out how the customer would arrive at your solution.
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Doing this creates a string of obvious search terms that you
would never get from a generic keyword tool. You are all but guaranteed to
capture your target process somewhere along the path you have created and
selling to this type of targeted traffic almost guarantees success.
Sticking with the theme of avoiding too much reliance on the
Google Keyword Tool is that a great way to find great keywords for your market
is to simply ask your market what they want to read.
You can also search for problems that your target audience
may be having by looking in forums and in Yahoo! Answers. By finding the
problems, you can then find the keywords and phrase that people are actually
searching for so that they can find the answers.
Yahoo! Answers - Even while the rest of Yahoo! sees a
continued drop in traffic and activity, Yahoo Answers just chugging along.
Hundreds of questions are posted in each section of the website every day,
including within your niche. Any good question can be turned into a sale, so
identifying common questions in your niche can and will lead to great rankings
and higher sales numbers.
Niche Forums - Forum traffic is not what it used to be but
forum still work great for keyword ideas if you are operating within an
evergreen niche. The same questions have a tendency to keep popping up in these
types of markets, and a consistent phrasing will reveal itself as well as you
go through forum archives. An entire campaign can be built on an hour or two of
forum searching, if you remain disciplined.
Think outside the box and get into the mind of your customer
to find the keywords that will actually benefit the customer, resulting in much
more targeted traffic to your site.
Jonathan Leger has been a successful Internet Marketer for
over 11 years. He owns an SEO Tools suite and is the creator of a number of
well known and respected software and service applications such as The Best
Spinner, Article Builder and more.
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Description: doing this creates a string of obvious search terms that you would never get from a generic keyword tool. you are all but guaranteed to capture your