Get More
Sales And Grow Your Business By Generating Leads From Facebook
When you
are trying your best to generate new leads, it is essential to try all possible
channels. If you have never considered using Facebook for this purpose, now is
the time to start. Here are some pointers that will help you be more successful
than you ever imagined.
Create A
Professional Looking Facebook Page
If you
are trying to give people the idea that you are a solid business owner and you
have what they need, your page has to reflect that. The first order of business
is making sure that you create a business page instead of using a personal page
for this purpose. Business pages are more accessible and people will be able to
like and follow you without waiting for approval.
Here are
several things that will help create a professional vibe on your page:
- Fill
in every piece of information on the page. Incomplete profiles give people the
idea that a company may not be legitimate.
- Avoid
making errors on the page. Grammar and spelling mistakes are very amateurish
and no one will take it seriously.
- Use
your company logo as a profile picture. Branding is one of the keys to business
success, so it certainly applies when your goal is to generate leads.
The more
professional a page looks, the more likely people will be to take your business
seriously. This is essential when you are seeking new leads.
Start A
Contest
This is
a good way to call attention to your business on Facebook. Offer people the
opportunity to win some of your products for referring others to the page. Keep
in mind that the prize offered should be relevant to your business. For
example, a landscaper that offers a free consultation will generate more
valuable leads than one who offers an iPhone. If they offer the latter, people
will only come for the phone and leave once the contest is complete and they
realize they don't actually need what you are offering.
Use The
80/20 Rule
When you
are offering content on your page, it should not all be focused on making
sales. You have to strike a balance between offering useful content and trying
to sell your products and services. For best results, 80 percent should be
content that offers information and has great value, while 20 percent should be
promotional materials. Businesses tend to generate more leads when it does not
seem like they are trying too hard. Desperation is a real deal breaker, so try
your best not to look like you are seriously in need.
Use The
Promoted Posts Feature
Most
people who have Facebook accounts do not see posts from all of the pages they
have liked. Once they have hit the Like button, it is rare for them to see
posts from the page in their newsfeed. They have to revisit the actual page in
order to view the things you post. This is not likely to happen when they have
liked thousands of pages.
The
solution to this is to take advantage of the Promoted Posts feature. You pay a
fee and Facebook makes sure that your posts appear at the top of user's
newsfeeds. Always use a great image and title to capture the attention of your
targeted audience.
By
following these tips, it won't be long until you beging to see an increase in
the number of people who want to do business with your company.
Dori
O'Neill is in the business of helping individuals and business owners achieve
success through proper business practices and reputation management. She
maintains offices throughout the world and has lived in Canada, United States,
Japan and Hong Kong. If you need more leads for your business, visit
LeadLures.com today.
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