Finding keywords that actually bring about good
traffic is not as hard as it seems. All you have to do is to shred the mindset
that any random keyword combinations will do. A deliberate keyword research
strategy that focuses on customer mindset is guaranteed to get you more
traffic.
There is a backward mentality that has pervaded
the keyword research sphere for years now and it has been the doom of far too
many businesses. The process for novice website builders usually goes something
like this:
-Pick a broad niche (e.g. "fitness")
-Plug in the niche keyword
-Grab the keyword results that are most similar
-Craft bland, basic content around these keywords
-Fail and repeat, or fail and give up
The problem here is that too many marketers only
look for keywords that seem to fit their idea of the niche, instead of what the
target audience is actually searching for. Keywords that seem unrelated to you
are crucial to the topic for many of your readers. No keyword idea should ever
be thrown out unless it is completely unrelated to the niche.
If you want to make money, then you need to be in
the business of serving the customer's needs. Let the keywords that they search
for be the guide to your campaign building, don't try to fit the customer into
your box.
In fact, you should throw away the box that you
may be trying to cram your customers into. Boxes are bad in the world of SEO.
If you are relying solely on keyword tools like the Google Keyword Planner to
come up with keyword ideas, then you could hamper your business to the point
where it very well could fail.
To find the best, most relevant words for your
market you need to make a point of thinking like your customers think. This
means crafting a character, which will be the basic version of the person that
you are trying to sell to. Think of the products and services that you are
selling and work backward to figure out how the customer would arrive at your
solution.
Doing
this creates a string of obvious search terms that you would never get from a
generic keyword tool. You are all but guaranteed to capture your target process
somewhere along the path you have created and selling to this type of targeted
traffic almost guarantees success.
Sticking
with the theme of avoiding too much reliance on the Google Keyword Tool is that
a great way to find great keywords for your market is to simply ask your market
what they want to read.
You can
also search for problems that your target audience may be having by looking in
forums and in Yahoo! Answers. By finding the problems, you can then find the
keywords and phrase that people are actually searching for so that they can
find the answers.
Yahoo!
Answers - Even while the rest of Yahoo! sees a continued drop in traffic and
activity, Yahoo Answers just chugging along. Hundreds of questions are posted
in each section of the website every day, including within your niche. Any good
question can be turned into a sale, so identifying common questions in your
niche can and will lead to great rankings and higher sales numbers.
NicheForums - Forum traffic is not what it used to be but forum still work great for
keyword ideas if you are operating within an evergreen niche. The same
questions have a tendency to keep popping up in these types of markets, and a
consistent phrasing will reveal itself as well as you go through forum
archives. An entire campaign can be built on an hour or two of forum searching,
if you remain disciplined.
Think
outside the box and get into the mind of your customer to find the keywords
that will actually benefit the customer, resulting in much more targeted
traffic to your site.
Jonathan
Leger has been a successful Internet Marketer for over 11 years. He owns an SEO
Tools suite and is the creator of a number of well known and respected software
and service applications such as The Best Spinner, Article Builder and more.
Keywords:
keyword, niche, keywords, traffic, customer, forum, actually, yahoo, think,
answers, questions, campaign
Description:
doing keyword research to find targeted traffic for your site finding keywords
that actually bring about good traffic is not as hard as it seems. all