While traditional forms of marketing still have
their place, digital marketing is becoming increasingly central to the success
(or failure) of many companies. If you are not focusing on the latest marketing
tactics for attracting new customers, meeting your revenue goals may be
impossible. Because the online world is in such a state of flux and growth, you
need to be flexible enough to keep pace with these changes.
More and more people rely on social media sites
to find the information they seek. From old standbys like Facebook and Twitter
to newer networks like Snapchat and Periscope, these sites are used by millions
of people to share all sorts of content. You need to make sure that these
networks play a central role in your marketing strategy.
Take the time to find out which social networks
are most commonly used by the consumers that you want to reach. If your
preferred demographic spends most of its time on Tumblr, but you primarily post
on Facebook, you are going to be missing out. In addition, you need to make
sure that you tailor your content to the appropriate format for each site.
Your brand is one of your most valuable assets.
By creating and maintaining a consistent image for your brand, you can make
your content instantly recognizable, no matter where people encounter it. This
means that everything that you publish online, no matter where it is, should
reflect the same identity.
To do so, it can be a good idea to centralize the
production of your marketing materials. If half a dozen different people are
creating and publishing content without any oversight, the tone can be all over
the map. The last thing that you want, after all, is for something offensive to
be published that reflects badly on your brand and your products.
One of the great advantages of social media is
precisely its social nature. Traditional forms of marketing, such as TV ads or
direct mail, tend to be top-down and unidirectional. The flow of information is
all one-way, from the company to the consumer. Consumers are seen as passive
recipients who have no opportunity to react to or engage with this information.
When you use social media, on the other hand,
your customers have the ability to respond directly to your marketing campaign.
This represents a great opportunity for you to make your customers more engaged
with and loyal to your brand. By taking the time to respond to them and involve
them, they will feel like partners who are working with you.
Periscope is becoming increasingly effective to
have impromptu chats with your community. You can use it to let everyone know
about a new product or service. It is a great way to get people to sign up to
your list, simply by making an offer and asking them to sign up for it.
Content is still king on the internet and this
seems unlikely to change in the near future. No matter how clever your
marketing strategy may be, if your content is dull and uninteresting, you will
find success to be elusive.
Use memes, videos, and images in your content
marketing strategy. Poll your readers to see what they are interested in seeing
from you. You don't have to create all the content that you are sharing on your
networks. Use apps like Hootsuite to set up keywords so that you can search on
other sites for relevant content. You can use news aggregator sites such as
Feedly to find articles and websites in your niche. Share anything that will
provide value to your community and you will soon emerge as a market leader in
your niche.
Social media needs to play a central role in your
advertising strategy. You want to create great content that provides value and
make it interesting enough that people want to share it.
Jonathan Leger has been a successful Internet
Marketer for over 11 years. He owns an SEO Tools suite at KeywordCanine.com.
Keywords:
content, marketing, social, people, media, strategy, networks, sites,
customers, brand, information, need
Description:
make these small changes to your marketing plan for big returns while
traditional forms of marketing still have their place, digital marketing is